UBC Student Leadership Conference 2013 Identity & Branding

The Student Leadership Conference at the University of British Columbia is Canada’s largest student-led conference for students. Based on the traditions of storytelling, I designed and managed the 2013 theme as the artistic coordinator. The theme employed a graphic language of typewriter, handwritten, and standard UBC brand typefaces, ruled paper, and highlighter colours. The recognizable motif of the spirograph also helped promote the hands-on feel to the conference.


Promotional materials included postcard and posters, awards, name tags, schedules, promotional giveaways, and clothing. Web design included WordPress graphics and layout, Facebook and Twitter social media identities, & use of the official UBC “Place of Mind” brand.

Further Projects