UBC Student Leadership Conference 2013 Identity & Branding

The Student Leadership Conference at the University of British Columbia is Canada’s largest student-led conference for students. Based on the traditions of storytelling, I designed and managed the 2013 theme as the artistic coordinator. The theme employed a graphic language of typewriter, handwritten, and standard UBC brand typefaces, ruled paper, and highlighter colours. The recognizable motif of the spirograph also helped promote the hands-on feel to the conference.

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Promotional materials included postcard and posters, awards, name tags, schedules, promotional giveaways, and clothing. Web design included WordPress graphics and layout, Facebook and Twitter social media identities, & use of the official UBC “Place of Mind” brand.

Further Projects